Not everyone will fly first class but you can have a flying experience of a life time in these Virgin America Sneakers.
Just when we thought Nike’s ‘self-lacing’ sneakers was 50 shades of cool, Virgin America has proved Nike wrong, by unveiling a pair of sneakers that gives you that experience of flying in one of the airline’s first class cabins, without ever leaving the ground. If this is not cool then we don’t know what is.
The airline teamed with brand agency, ‘Eleven’, to design the sneakers made of Italian white leather to match Virgin America’s first class seats.
Designed to incorporate components from Virgin’s First Class cabins, the sneakers feature LED moodlighting, a Wi-fi hotspot, a USB port connected to a three-hour battery, a working airplane belt buckle for that in-flight feel and even a tiny LCD display for watching movies. How cool!
Virgin claims they are the only shoes to date, to incorporate these unconventional elements, which are powered by a rechargeable battery.
While these sneakers are all shades of sexy, there is only one pair in the world and it is being auctioned off for a good cause.
The auction will benefit Soles4Souls, a non-profit organization focused on distributing clothing and shoes to impoverished communities. When the auction ends on Sunday 23 October 2016, all proceeds raised will be donated to Soles4Souls, a non-profit charity that aims to fight poverty by distributing shoes and clothing.
The shoes will be delivered to the highest bidder in a custom plexiglass display case with LED lighting
Mike McKay, chief creative officer at Eleven while explaining the reason for the creation said “Virgin America fliers are fashionable, sophisticated, and almost impossible to reach with traditional advertising. But we knew sneaker trends were very popular with our target audience.
“So we wanted to showcase the airline’s features in a unique way – so our target would actually take notice.”
Our point of view
The question now is if these shoes were not on auction, would you pay for a $10,000 approximately N4, 800,000 for it?
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Source: Today Trending News